“Love Beyond Cards and Candy: A Biblical and Socio-Rhetorical Reflection on Valentine’s Day”

Every February 14 many Christians and non-Christians alike pause to celebrate love—often through candy, flowers, heart-shaped cards, and candlelight dinners. But beneath the commercial veneer lies a rich tapestry of history, cultural adaptation, and theological meaning that invites careful reflection for the church—one rooted not simply in sentiment, but in Scripture and the long witness of Christian faith.

1. The Historical Palimpsest of Valentine’s Day

Some scholars would identify at least three such figures known in martyrologies, with one tradition holding that a Roman priest named Valentine in the third century defied an imperial edict against Christian marriage to marry couples in secret—a testament to his defense of Christian marriage and pastoral courage.

By the fifth and sixth centuries, February 14 was established in the liturgical calendar as the feast of St. Valentine, though the medieval church did not associate this date with romantic love until much later. In time, festivals of courtly love and poetic traditions such as Chaucer’s Parliament of Fowls would fold romantic symbolism into the date long after its ecclesiastical origins ended.

It is essential sociologically to recognize that Valentine’s Day—as celebrated today—is a layered cultural artifact: part hagiographic remembrance, part medieval romance, part commercialized modern ritual. None of these layers originate in biblical revelation, yet all reflect ways humans seek to articulate love within their cultural context.

2. Scripture and the Semantics of Love

Most people are aware that the Bible does not mention Valentine’s Day; nowhere is it regarded as a holy day per se. Its absence places the observance in the category of Christian freedom described in Romans 14:5–6, where Paul writes that believers may regard certain days differently, and whether one observes them or not, it should be “in honor of the Lord.”

What Scripture does offer is a rich, nuanced theology of love. In biblical Greek there are multiple terms for love—agapé (self-giving, covenantal love), philia (brotherly affection), eros (romantic desire, depicted especially in Song of Songs), and storge (familial love). While eros itself does not appear in the New Testament theological lexicon, the Song of Songs—a book of the Hebrew Bible—celebrates sensual and relational love within the covenant of marriage.

The apostle Paul’s famous discourse in 1 Corinthians 13 reframes love as a moral and spiritual virtue defined not by transient feeling but by patient covenantal commitment, self-giving service, and endurance. Jesus Himself states the core of the law: to love God with all one’s heart and to love one’s neighbor as oneself (Mark 12:30–31).

This emphasis locates the core of biblical discourse not in romantic expression alone, but in covenantal fidelity, sacrificial love, and the self-giving love revealed supremely in Christ’s death and resurrection.

3. Early Church and the Appropriation of Culture

From a socio-rhetorical perspective, the early church was adept at incarnating its message within existing cultural frameworks without compromising its core message. The apostle Paul became “all things to all people” to win some to Christ (1 Corinthians 9:22).

Christian appropriation of certain dates or customs has always been contested. The church’s decision to commemorate saints and martyrs on specific feast days was not intended to canonize secular customs, but to sanctify memory in ways that pointed beyond worldly spectacle to Christ’s kingship and the communion of saints.

In this light, Valentine’s Day can serve as a cultural locus for Christians to articulate biblical love — not simply by embracing its commercial trappings uncritically, nor by rejecting all contact with culture out of fear of syncretism, but by discerning how Christ’s love reshapes human practices. As Paul counsels, “Test everything; hold fast to what is good.” (1 Thessalonians 5:21)

4. Theological Reframing: Love as Witness

Rather than delegating Valentine’s Day to either celebration or avoidance, Christians can use the occasion as an invitation to reflect on biblical love as witness—not only within marriage, but within the body of Christ and the broader world.

A socio-rhetorical reading invites us to see Valentine’s Day less as an externally mandated Christian feast and more as a rhetorical opportunity—a moment when society’s focus on love can be redirected toward the love that God enacts in Christ. Such love is measured not by roses and chocolates, but by the sacrificial gift of Christ and the mutual love of believers that testifies to His presence (John 13:35).

Conclusion: Love in Context

Valentine’s Day is not inherently Christian because it emerged from early church commemoration or medieval romantic tradition. Nor is it inherently pagan because of its layered history. It is imperatively a moment for Christians to practice discernment, to ask how the gospel reframes the season of love, and to embody sacrificial, covenantal love in ways that reflect God’s love for the world.

As we remember St. Valentine—a figure united by courage and fidelity to Christ—and reflect on the biblical narrative of love from Genesis to Revelation, may our practice of love be shaped by agapé above all else, rooted in Scripture and enacted in service.


Discussion Questions

  1. How does an awareness of the historical development of Valentine’s Day influence (or not) how we celebrate love as Christians?
  2. In what ways does the biblical concept of agapé challenge modern expressions of romantic love?
  3. How can Christians use cultural observances like Valentine’s Day as platforms for gospel witness without syncretizing their faith?
  4. What does Song of Songs teach us about the place of romantic love within God’s broader design for relationships?
  5. How might Paul’s teaching in Romans 14 apply to disagreements within the church over celebrating Valentine’s Day?

Bibliography

  • Armstrong Institute. “Valentine’s Day—in the Hebrew Bible?” (ArmstrongInstitute.org)
  • BibleInspire.com. “Valentine’s Day Biblical Meaning: What Christians Need to Know.”
  • “Valentine’s Day.” Wikipedia (overview of historical development).
  • Song of Songs. Wikipedia (literary and canonical context).

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